Public Relations

 

We create PR programs to meet

the specific needs of your business

On the PR side at Dixon and Company, our primary focus is to build for our clients, top-of-mind awareness with credibility. We'll help you understand how a strategic commu­nications plan is important to the healthy reputation of your business, industry or organization.

To reach stakeholders, potential cli­ents and present customers with powerful, polished, accurate information, strong writing skills are absolutely essential. That's why Dixon and Company spe­cializes in excellent writers. You name it, we've written it:  Speeches. News releases. By-lined articles. Bro­chures. Backgrounders. Fact sheets. White papers.

 Here’s what we can do for your business…

 

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Develop, launch and manage an image management program for your business.
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Develop written and oral communications, programs and events that communicate the appropriate messages, while building your image.
  ·
Work with targeted media to reach your target audiences with messages about your business and your success in the industry.
  ·
Proactively deal with controversy to avoid adverse effects on your business or industry.
  ·
Increase the effectiveness of your spokespersons.

 Here’s our approach to getting the job done…

 We help you understand how to use various communication vehicles to reach your target audiences. We take a multi-disciplinary approach toward accomplishing these goals:

 

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Issue analysis to determine how the issues your business/industry faces affect its image.
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Strategy development to structure your response to specific issues and build a communications program.
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Counseling to provide ongoing advice on strategy and tactics to enhance your image.

Specializing in Special Events


Our special events experience is wide and varied. For Tootsie Roll's 100th anniversary, we threw a party that drew 2,000 guests, seven local and five national media outlets to the 55-acre factory for tours, tastings and press event. For CHICAGO DAY, a city-wide open house for Chicago's top 15 cultural institutions, we leveraged our special events experience to draw 20,000 visitors the first year.

We have planned and managed black tie dinners, high tech carnivals, team building events and opening night galas at venues including: restaurants, nightclubs, the Art Institute, Ravinia, Arlington International Racetrack, Second City and Steppenwolf Theatre.